Host: Jaime Buckley 💎
Guest: Deleyna Marr
Topic: Why two platforms, not one, run a real author business
Music: “Feel Good” by raspberrymusic
Most writers pick one platform and hope it does everything.
Jaime doesn't.
He runs his entire business on two, and each one is doing a job the other can't.
This episode is the argument for why that split matters, and why one of the two platforms has quietly become the reason AI systems can find you at all.
Episode Overview
Jaime and his friend Deleyna Marr, a fellow author and World Anvil power user, sit down to talk through the two tools they both build their careers on.
Deleyna has been on World Anvil since 2019, holds a Lifetime Sage account, and uses it to run her Spaceport world and her own author business.
The conversation lands on a simple split:
Substack is the flagship, the place for real-time connection with readers and the weekly serial.
World Anvil is the candy store, the deep well readers fall into once they’re hooked.
…it’s also the place that makes an author “legible” to the AI systems now doing the work search engines used to do.
They also get into what a Sage account is actually for, why the platform’s steepest learning curve is solved by ignoring the learning curve entirely,…and why Jaime still can’t get his own original series anywhere except World Anvil.
This Episode Answers
How do I give readers somewhere to go after they finish my book?
Why does a single “website” not cut it for a fiction author anymore?
What is the right way to structure my world so AI systems recommend it?
How does having two platforms instead of one change whether readers find me and trust me?
Highlights
“Substack is my flagship, and World Anvil is my candy store.”
World Anvil’s search-and-connect features mean nothing you write there gets lost the way it does in a stray Google Doc.
The AI librarian is already running discovery. Readers ask questions now, not keywords, and the platforms built to be read by structured content answer those questions first.
The hard truth: you will never learn all of World Anvil before you start. Nobody does. Pick a door.
Key Quote
"World Anvil is my candy store, because you get everything over there, but you get to interact with me personally over on Life of Fiction."
Jaime Buckley
Episode Goal
A writer should leave this episode understanding that "where do I put my work online" is not a one-platform question, and that structuring a world for World Anvil is no longer just a worldbuilding exercise.
It's a discoverability strategy.
From Jaime
Go window shop.
Seriously…stop reading and do it NOW, before you forget.
Get the free account, write one article about the thing you're most excited about in your story, and see what happens.
Then come back and read the deep dive below for the actual method Deleyna and I use to run this as a real business.
Join Us
- Free Article: What Happens When You Give Readers Nowhere to Go After Your Book?
- Paid Deep Dive: How Do You Build a Two-Platform Author Business for Free?
- The Round Table Discussion (free guide + live GoBrunch) 👉🏼 Why Do Writers Need a Room to Talk World Anvil and Substack Out Loud?
…and visit my dear friend Deleyna Marr. You won't regret it, I promise.
About This Podcast
Nothing About This Is Safe is the monthly writing-truth podcast hosted by Jaime Buckley, featuring candid conversations with working authors. We go after the real questions fiction writers actually search for ... craft, identity, mindset, publishing reality, money, and creative survival ... without sugarcoating and without performance.
If a writer is looking for an honest answer, these are the conversations you want to listen to.
Nothing about this is safe, but it’s worth it.
Jaime Buckley
